Pay Per Click Ads
Why choose Pay Per Click Services
Pay-per-click marketing is one of the most popular product promotion strategies to increase relevant traffic and website conversions exponentially. It helps you place your ads exactly where your customers are. Whether you are a new or established business or want to sell your products or services rapidly, pay-per-click services are for you.
PPC services have recently gained popularity as most customers rely on the internet to make a purchase decision. Pay-per-click services span Facebook, Google, Quora, and other platforms where you can run ads and pay for every click on your website. In some cases, such as local service ads, you can pay for every lead or click that converts.
Benefits of selecting eKartGuru
What makes us different
eKartGuru provides you with the right team and skills that understand the market, your business, and customer personas and use an insight-driven approach to deliver outstanding results. We use modern tools and techniques to pull a lot of insights from your data and past performance metrics.
With years of experience, our PPC specialists keep themselves updated on market trends. We run keyword research, A/B testing, retargeting, conversion rate optimization, and other relevant activities to ensure your goals are met. Our experts manage your account from the beginning to the end of the contract to ensure long-term success.
Our Work Process
Discover a new idea with us
We believe that every business is unique. We create campaigns that align with your business goals. Upon enrolment of our services, we conduct detailed discovery sessions to understand your business model, target audience, and pain points. Our experienced market research analysts conduct competitive intelligence and industry analyses to understand your business further. Building compelling campaigns and paving the way for great results is critical.
Apart from building structured campaigns, it’s important to understand how the campaigns perform. As part of our pay-per-click services, we generate timely reports and see which elements are performing and which aren’t. Based on our research, we may tweak the campaigns for better results and keep you informed on the changes. We believe in maintaining complete transparency when managing every ounce of your account.
What Solutions We Provide
Search Ads
Paid search advertising is one of Google’s most commonly used ad campaigns. It is recommended for businesses with faster sales cycles and looking to strengthen their digital presence. Search ads appear to customers already searching for products and services you offer.
Our search ad specialists understand your business, traffic, user behavior, keywords, and landing page relevance which helps you drive relevant traffic. It enables you to prevent wastage of ad budget and increase conversions. We understand that all businesses are different, and so are their customers. Hence, our seasoned advertisers formulate strategies that work best for you.
Display Ads
While you can run SEO and search campaigns to get more leads, Google Display ads focus on increasing your brand awareness and driving more awareness. It is essential for small-medium businesses and start-ups that need more brand awareness. Our experienced campaign managers know the importance of segmentation and reaching potential customers.
Businesses that operate locally can extend their reach to prospects interested in their offerings within their area of service. Display ads leverage Google Display Network to extend the reach of your creatives and get them noticed by your prospective audience.
In-stream Ads/Video Ads
In-stream ads comprise images and videos that appear before, during, and/or after the videos allowing you to make money on Facebook or Youtube. Our campaign managers use modern tools like Creator Studio to manage in-stream ads and strategically place them across your videos. We understand that the ads can be placed in specific or all your videos and get them noticed by strategically placing them between breaks.
On YouTube, these pay-per-click ads appear in-between YouTube videos, search results, and Google Display Network’s video partners. Being one of the most visited websites daily, YouTube gives you a lot of exposure.
Local Service Ads
Local service ads, also known as Google Local Service ads, are pay-per-lead ads that appear above organic search results and ideal Google ads. To qualify for such ads, a company must go through a detailed screening process which includes background verification, license audits, and insurance checks.
As these ads follow a pay-per-lead model, you need not pay for every click. You have to pay once a click converts into a lead. These ads are extremely useful for local businesses, such as plumbers, electricians, HVAC companies, locksmiths, etc. Our PPC experts strategically use this tool to give you enough exposure in the local market and your targeted demographics.
Google Shopping Ads
These pay-per-click services are suitable for businesses with a wide range of products. It lets you feature detailed information about the products you want to list. These appear as carousel ads above search results when prospective customers use keywords that match the description of a specific product you’re offering. You can include product information such as color, size, price, and the product’s picture.
Due to the positioning of Shopping ads, the customers can see detailed information about your product and decide whether to buy the product or not before clicking the ad. In other words, clicks driven through pay-per-click services are more likely to convert.
Google Sponsored Promotions
Google or Gmail Sponsored Promotions (GSP) appear only in personal Gmail inboxes, neither on Gmail apps nor under the ‘Promotions’ tab within the Gmail inbox. These are highly effective in lead generation efforts that deliver direct response leads. Unlike in-stream ads, Gmail Sponsored ads offer a click-to-call feature that allows prospective customers to get in touch with you directly. This facilitates a faster conversion accelerating the effectiveness of your sales funnel.
Our team of seasoned GSP professionals strategically develops and place the GSP that helps you generate high-quality clicks and leads.
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Frequently Asked Questions
Can you assure me that my website will secure a spot on the first page of Google’s search results?
Achieving the top position on the first page of search results is influenced by various factors such as compelling content, strategic keywords, time, and high-quality backlinks. By employing a comprehensive strategy that incorporates conversion-focused and awareness-building keywords, we can effectively secure a prominent placement on the first page for your business. It is important to note that the timeline for achieving this goal may vary based on the level of competition in your industry.
What methods will you employ to enhance my search engine rankings?
In today’s advanced search engine landscape, algorithms have become more sophisticated, rank triggers play a crucial role, and intelligent bots make indexing a challenge. To navigate these complexities, we employ a strategy that focuses on conversion-boosting keywords, generating high-quality content, and establishing relevant backlinks. This gradual approach helps enhance your search rankings over time. Additionally, we prioritize transparency by providing monthly reports and conducting bi-monthly meetings to keep you informed about our processes.
What is your approach to handling backlinks?
We prioritize quality over quantity when it comes to backlinks, recognizing that a hundred high-quality backlinks hold more value than a million random links. Our strategy involves establishing connections with influential figures in your industry to promote your business and acquire valuable backlinks. Furthermore, we generate backlinks through well-crafted articles, press releases, blogs, images, and videos from reputable websites with high domain authority (DA). This approach proves highly advantageous for websites across various domains and industries.
What is the typical timeframe for seeing results and success in SEO efforts?
There is no limit to the potential success of SEO. However, initial results typically become apparent within a minimum of 30 days and continue to improve over time. SEO offers excellent return on investment (ROI) as its costs are typically lower compared to paid advertising channels. Additionally, strong SEO practices complement and support paid marketing efforts. Our clients experience consistent and sustainable sales growth as a result of effective SEO strategies.
What components are included in your SEO package?
Our SEO packages are thoughtfully crafted to cater to the unique needs of every business. In general, our package encompasses essential services such as technical site optimization, link building, content writing, and graphic design. These activities form the core of our ongoing SEO campaigns. However, the specific emphasis placed on each activity may vary depending on the nature of your business and industry.
Could you provide a portfolio or examples of your previous work?
Throughout our seven years of experience, we have been fortunate to witness numerous remarkable success stories. We take pride in our ability to collaborate with businesses from their early stages and help them mature their websites over time. Many of our clients have experienced consistent and sustainable growth, leading to long-term partnerships. To explore our collection of success stories, please visit our website.
What specific roles and responsibilities do you undertake as part of your services?
We assume full responsibility for elevating your website’s ranking above your competitors, allowing you to concentrate on nurturing leads and expanding your business. Our services include comprehensive keyword research, analysis of the competitive landscape, creation of compelling content, establishment of quality backlinks, optimization of on-page content, and driving conversions. Reach out to us to explore the details of our technical SEO services.
How do you define and measure success in the context of your services?
For us, SEO success entails securing the top position on the first page of Google search results for relevant customer queries. This achievement not only increases the volume of traffic but also ensures its quality. Our ultimate goal is to consistently generate high-quality leads for your business through effective SEO practices. Furthermore, the success of our SEO efforts indirectly enhances the impact of your Google Ad campaigns.
Do you provide content creation services as part of your SEO offerings?
Absolutely, we offer comprehensive content production services as part of our SEO package. We specialize in crafting keyword-rich blogs tailored to your website’s needs and generating ample content for the purpose of acquiring backlinks. Recognizing the significance of high-quality and SEO-friendly content, our team creates engaging articles, blogs, Quora posts, social media content, directory submissions, classified ads, and more. We consistently generate such content to support your SEO goals.
How can I trust and have confidence in the services you provide?
We build trust by offering a five-day free trial and establishing clear monthly goals from the start. We create a content calendar that can be adjusted based on your website’s specific needs. Instead of requiring full payment upfront, we only charge 50% of the total amount to begin. We send the monthly invoice only once the committed monthly activities have been successfully completed. Also as per DesignRush, we are the best digital marketing agency in Atlanta, please review eKartGuru on DesignRush. We value the trust our clients place in us and strive to maintain strong and transparent relationships.